Research:

Through The Market Research Group's Dorset New Forest Data Project a wealth of market intelligence information is available to the tourism and business communities.

Scope of the Dorset New Forest Data Project:

Profiling visitors to Dorset, including their socio-economic and demographic backgrounds, how long they stay and in what types of accommodation, how much they spend, and what they like to do whilst in the area.

Monitoring tourism related capital investment in Dorset
Monitoring trends in accommodation occupancy
An ongoing study of trends in the volume of visitors to attractions in Dorset
Regular reporting of key issues related to the region's tourism industry

Results of this on-going research is available on-line or in printed leaflet form from the Market Research Group contact Andrew Hughes (E-mail ahughes@bournemouth.ac.uk )or call 01202 503871

The Partnership is also active in researching tourism skills and labour issues as a core element of its intelligence programme.

Recent research includes:

Dorset Training Needs Analysis (2002-203)
Tourism Business Survey (2003)
Use of IT within Tourism Businesses in Dorset (2004)
Information Techology in Dorset Tourism (2005)

For more information please contact Debra Horlock Senior Programme Manager on 01202 451151 or email:debra.horlock@bournemouth.gov.uk