About: Market Intelligence (Research)

Research and market intelligence is brought to the Partnership and it's members through the Dorset Tourism Data Project (DTDP).
 
Market research, undertaken by the Market Research Group (MRG), part of Bournemouth University's School of Service Industries, provides a flow of tourism intelligence to aid the effective functioning of the Partnership's marketing and Business and Skills activities as well as for all its Local Authority partners. 

The MRG also has primary responsibility for the Business and Skills research programme, and for the complimentary research needs of the Dorset New Forest Tourism Partnership.

Output from the Research and Intelligence function should enable partners in the sub-region to:

Evaluate, monitor and plan for tourism development
Plan and evaluate effective promotional and marketing campaigns
Evaluate the sustainability of tourism within the local area
Provide two way link with other regional research initiatives such as the Regional Observatory and Englandnet

Key statistics for the county of Dorset as well as each local authority area are freely available on-line. To access this information and find out more about this service please go to www.themarketresearchgroup.co.uk

Key Contacts:
Chairperson: Stephen Calver
The Market Research Group
Bournemouth University
 
Lead Officer: John Brackstone
The Market Research Group
Bournemouth University
Tel: 01202 503871
Email: jbrackst@bournemouth.ac.uk