About: Marketing.

Selling Dorset & New Forest as the complete destination.

The marketing team actively creates awareness of the Dorset New Forest brand - a seamless destination that offers a richer visitor experience combining the appeal of coast, countryside and heritage.

Generating visitor, travel trade and press visits
Creating themes and packages
Advertising at home and overseas
Pooling together for a bigger splash

This function of the Partnership aims to strengthen awareness of Dorset and the New Forest as a leading UK destination and increase visitor spending and enterprise performance especially out of season.

The marketing of Dorset and The New Forest brand - the complete destination - is supported by most local authorities in the region. All contribute to the joint promotion of Dorset & the New Forest recognising that together a greater impact can be made upon both awareness and visitor experience.

Direction and implementation of the Partnership's marketing activity is provided by the Promotions and Marketing Panel comprising tourism officers and trade representatives from throughout the sub-region each contributing knowledge and experience.

Both overseas and domestically the sub-region works extensively with South West Tourism and Tourism Southeast.

You may also be interested to visit the Dorset New Forest consumer website.