About the Dorset and the New Forest Tourism Partnership.

The role of the Partnership is to enhance the quality of the visitor experience, to improve the viability and performance of tourism enterprises and to develop, promote and champion the Dorset New Forest brand in appropriate markets. It seeks to co-ordinate activity between the various players, raise awareness of the importance of tourism and win the maximum amount of funding for the sub-region.

Established in 1996 the Partnership includes the unitary authorities of Bournemouth and Poole, the county and district councils of Dorset and the New Forest, the regional tourist boards - Tourism South East and South West Tourism and the various organisations supporting business development in the area.

This local not-for-profit partnership engages in those activities where joint action and economies of scale can bring most benefit to tourism in the region.

Key activities:

Business and Skills Development
Improving business performance and the visitor experience
Promotion and Marketing
Promoting the Dorset New Forest brand as a complete destination
Research
Providing a tourism intelligence service to partners and their members

An eye on the future, an ear to the ground, a finger on the pulse